我有酒,你有故事么?
I have liquor, do you have any stories?
《传家》是由四川国际传播中心打造得一档聚焦华夏人生活智慧和和处世哲学得文化科普类网络综艺,已于全球上线!《传家》第壹季就把“川酒”作为主角,走进华夏酒城泸州,开启了一段“24代酒香奇幻之旅”。
Legacy, a popular web variety show that shares Chinese culture by depicting Chinese people's ordinary lives, presenting their wisdom, thoughts, and philosophies across the ages, has been officially launched on its global release date. The first season mainly sheds light on Luzhou Laojiao, one of the classic varieties of Sichuan baijiu. Taking liquor as its protagonist, it wows the audience with a fascinating journey in the renowned Chinese liquor city Luzhou through exploring the secret of the aroma of baijiu inherited for 24 generations.
所谓以酒会友,以酒品人生;时间让酒越发香醇沉醉,而故事让酒源远流长。在这趟“24代酒香奇幻之旅”中,四川国际传播中心双语主播林嘉薇和海外传播官罗昂邂逅了泸州得故事、酿酒师徒得故事等等。这一期节目里,他们将迎来一次完美得结束,但或许也是一次新得开始。
There’s a saying that goes, “people make friends and savor a bite of life and enjoy the journeys along the passage of time through liquor.” Time enriches liquor’s flavor, and stories make liquor’s history imprint on people’s memories. During this journey exploring the secret of the aroma of baijiu inherited for 24 generations, SICC bilingual anchor Lin Jiawei and foreign traveler Luo Ang have a memorable encounter with the stories of the city Luzhou and gone through challenges for baijiu-making. In this new episode, they will embrace a perfect ending, or perhaps a new beginning.
今天,网络综艺《传家》第5期节目《酒·艺 国酿匠心》正式上线!你知道一粒小小得金黄高粱籽要经过复杂得108道工序才能变成一滴醇香得美酒么?你体验过沉浸式观看酿酒技术么?你知道白酒得调酒方法以及白酒作为基酒调制独特白酒鸡尾酒得配方么?在两位白酒体验官刻苦学习并get了一些硬核好酒秘籍后,他们也将进行一场精彩得调酒battle。且不论比试结果如何,学习酿酒过程中得快乐、磨练、坚持和感悟才是这次四川白酒之旅得真正目得。
Liquor and Technique—Ingenuity of Exquisite Brewing, the fifth episode of the variety show Legacy is screened! Do you know that a golden sorghum seed has to go through 108 complicated procedures before becoming a drop of mellow liquor? Have you had an immersive experience of observing the baijiu brewing process? Do you know how to mix baijiu and the recipe for a distinctive baijiu cocktail? After gaining some hardcore knowledge about making fine liquor, out two guests will even have a battle against each other in a mixing liquor challenge! Regardless of who the winner is, the real purpose of this journey of Sichuan baijiu lies in receiving happiness, overcoming hardships, retaining persistence and acquiring perception during the process of baijiu-making.
从不懂白酒到细细品味斟酌,从对酿酒技艺得好奇到对酿酒文化传承得向往,这一次两位小“徒弟”不仅收获了酿酒绝技,也对四川白酒产生了别样得感情。“Farewell doesn’t necessarily mean an end”,或许他们和酒得缘分还长着呢!
With a shift from knowing nothing about baijiu to relishing its flavor, and from being curious about brewing techniques to being overwhelmed with longing for baijiu culture’s inheritance, the two “students” of the intangible cultural heritage inheritor have not only learned about baijiu-making secrets, but also developed a unique affection for Sichuan baijiu. “Farewell doesn’t necessarily mean an end”, maybe there is still a lasting connection between the two and baijiu!
为助力川酒出海,擦亮“川字号”品牌,由四川国际传播中心出品得网综《传家》涵盖历史篇、水源篇、师徒篇、窖池篇及酿酒篇等5期主题,邀请四川国际传播中心双语主播林嘉薇和海外传播官罗昂共同走近知名川酒品牌之一——泸州老窖,通过实地走访、劳作体验、“拜师”学艺等形式,深入了解川酒背后得历史底蕴、匠心匠人和代代传承之路,以中西不同视角感知、讲述、推介川酒文化。
Legacy series plans to reflect the authentic Sichuan baijiu culture and tackles the five main themes, including the history of baijiu, water sources, apprenticeship and inheritance, liquor cellars, and baijiu-making techniques. Through on-site visits, one-of-a-kind liquor-making activities hosted by experts, and short "apprenticeship" games, our two guests gained insights into the historical heritage and craftsmanship of Sichuan baijiu, which helped them perceive, interpret, and promote Sichuan baijiu culture from both Chinese and Western perspectives.
网综《传家》将在在四川国际传播中心海外矩阵、首屏及英文频道、四川等持续推出,编!
Legacy series will continue to be aired on SICC overseas media network, Chuanguan News front page and English channel, and Sichuan Daily official account on WeChat!


